Trade Show Ready Services:

Data Cleansing

Accurate Information is Essential Prior to Starting Marketing Efforts to Potential Attendees

To paraphrase Wikipedia, the definition of data cleansing is the process of detecting and correcting inaccurate records from a database.


Trade Show Ready has been providing this service for over ten years exclusively for the event industry.  Data cleansing solutions, via targeted one-to-one phone calls often include:


  • Identifying potential attendees, in the U.S. and internationally
  • Qualifying contacts to ensure the best fit for the show
  • Determine level of buying power
  • Identifying sales opportunities
  • Building accurate show databases



Accurate information is essential prior to starting marketing efforts to potential attendees.

As both independent and association-owned shows focus on continued attendee growth, many of our clients use data cleansing, via targeted phone calls, to identify and qualify new potential attendees.  This is often performed many months before the event, since the primary goal at this stage is uncovering new contacts, not just show registration.


One recommended practice is to continuously feed new or updated contacts into a data cleansing funnel to generate updated and qualified attendees or leads.

Trade Show Ready

Delivering a strong return on investment (ROI) for your next trade show or industry event is our focus at Trade Show Ready.  Whether you need to cleanse data, increase attendance, generate exhibitor leads, or renew association memberships,  Trade Show Ready is the choice for many independent and association event professionals.


Contact Us

1375 SE Wilson Ave

Suite 125

Bend, Oregon 97702






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