Blog: Tips for the Event Industry

Using Targeted Telemarketing to

Increase Audience Acquisition at Trade Shows

June 23rd, 2016

By Nick McCallion, Senior Vice President, Trade Show Ready

Our company, Trade Show Ready, has been focused on trade show attendance solutions for over ten years.  We strongly believe that having the right audience, regardless of show type, drives both exhibitor and square footage growth on a consistent basis.


Trade Show Ready has provided hundreds of trade shows, exhibitions and conventions with targeted telemarketing programs to increase attendee rates.  We follow our proprietary and proven four-step model as outlined below.

A detailed description of each step will be published soon in an industry magazine, even before it gets on the Trade Show Ready website.


The Contact | Qualify | Engage | Close process (with modifications for each event’s particular goals and needs) produces excellent results and a measurable return on investment (ROI).


Trade Show Ready has always represented clients to the best of our ability, acting as a remote sales force.  We want to ensure that our Event Specialists sell attendee registration by creating a must-attend event with strong benefits to the potential attendee and promoting a unique experience.



Trade Show Ready

Delivering a strong return on investment (ROI) for your next trade show or industry event is our focus at Trade Show Ready.  Whether you need to cleanse data, increase attendance, generate exhibitor leads, or renew association memberships,  Trade Show Ready is the choice for many independent and association event professionals.


Contact Us

1375 SE Wilson Ave

Suite 125

Bend, Oregon 97702






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